​​​​About DefDevice

What Is DefDevice?

DefDevice Sdn. Bhd. is a registered company in Kuala Lumpur, Malaysia founded by Dano Falk in 2017. As a Digital Marketing Agency, we serve clients in Malaysia and all over the world. We specialise in creating tailor-made marketing strategies that best fit your current business needs and set you up for optimal future growth. 

What Makes Us Unique?

We understand both - the agency perspective and the business owner perspective. Because we have created, grown and run multiple businesses. All our tools and strategies have been applied, tested and optimised for our own businesses. That's why we know what works from first hand experience. 

German Graphics-Designer, Web-Designer, Online-Marketer and Entrepreneur who made Malaysia his second home. He started doing 'online stuff' in 1996 and has built multiple online businesses and agencies in the past twenty-over years. 


Since 2014, he has been focusing on his Amazon private label business which he sold in September 2019. Since then he is helping Amazon sellers and other businesses with what he has learned (and keeps on learning).

Born in Ukraine and migrated to Germany in the late 70s with his family age 10, Dano was exposed to a variety of cultures from young age. He started his first business age 14: fixing bicycles. He has followed this principle ever since: discover a passion (bicycles) and build a business around it (fix broken bikes).

After finishing High School, he finally had the time to follow another passion: Jazz Music. He studied Saxophone and Piano, then picked up Sound Engineering, Music Production and DJing. Second principle: if you love something, just go and do it. Learn along the way. Don't waste time in schools.

As the internet and desk top publishing were born in the 90ies, he and his Friend started a Graphics Design company in Munich. Working with the Centris 650 Apple Computer and Photoshop 1.0 and Quark Express.

These two principles - 'Follow your passion' and 'Learn it by doing it' - lead him to founding his first Agency (DEF_DESIGN) in the year 2000. Working for big companies like Siemens, EADS and Bosch.

After falling in love with Malaysia during a vacation in 2009, he eventually moved there in 2011, started working as a DJ and freelance web designer and enjoying riding his Ducati all year long.

In 2014 he learned about selling on Amazon and was immediately fascinated with this opportunity. He joined ASM 5 and learned along the way building his private label business which he eventually sold in 2019.

After gaining his fair share of experience with creating and growing businesses, another passion surfaced: digital marketing and helping other businesses to grow by applying customised marketing strategies. This is the passion he is following today.