Every crisis comes with opportunity. 

The COVID-19 pandemic is a major challenge to many physicians. Here are several strategies to keep your medical practice in business and grow.

Current situation: The COVID-19 Pandemic

Big Picture

How Can You Be Part Of Those 
Who
Pivot And Grow?

1. Keep Your Practice Open

March 28th 2020:
Department of Homeland Security Lists Doctors of Chiropractic as Essential.

In a crisis, communication is crucial.

Reach out to your patients and let them know that:

• You are open for business (home visits?)
• You understand the gravity of the situation and use precautions. Masks, Gloves, Sanitizers, Disinfected areas.
• It is safe and void of infections to come to your practice

Create A Pinned Post

Do A Facebook Live Video

2. Home Visits

Home visits can be another way to keep your medical practice in business. If you consider offering them, identify how you will handle the following aspects:

• Equipment — What equipment will you need (e.g., treatment table, electronic stimulation, traction, ice and heat)?
• Privacy — Is there a private room away from other family members to ensure doctor/patient confidentiality during chiropractic care?
• Imaging — How will X-rays and other diagnostic studies be obtained?
• Documentation — How will contemporaneous notes be taken during treatment and transferred to the office’s paper or electronic record keeping system?

Let people know about your home visit service by creating a dedicated web page like this one:

3. Stay In Business With Telehealth

Treating your patients remotely is a great way to keep your medical practice in business. Especially right now during the pandemic. Once established, it can also become an ongoing additional revenue stream for your practice.
Due to the pandemic, restrictions are being removed rapidly:
Announcement form CMS:

“In response to the COVID-19 pandemic, CMS (Centers for Medicare & Medicaid Services) announced relaxation of a variety of guidelines the way, physicians and occupational therapists can do their jobs, expanding earlier easing to let clinicians to practice at the top of their license and across state lines, including for telehealth.”

Telehealth - Getting Started

Telehealth - Set Up Your First Video Conference

With zoom, you can hop on your first video call treatment within minutes!

2. Go to your profile, copy your meeting link and send it to your patient

3. To start the meeting at the scheduled time, open the desktop App and click ‘New Meeting’

4. All your patient has to do is click the link you sent them. You are now holding your first Telehealth treatment.

Consider offering your first telehealth treatments for existing patients for free!

Telehealth - Let People Know

You’re ready to run your first Telehealth session.

But nobody knows  ? 

Here are some ways to change that ?

1. Send Out Emails

Grab the link to your appointment setting system and include it in your email campaign:

2. Dedicate a page on your website to your TeleHealth service

3. Run A Facebook Campaign

People who see your ad can click on ‘Book Now’ and set appointments with you. You can get much more sophisticated with Facebook ads but this is a good start!

4. ChatBots

With a ChatBot in place, you can set up an automated lead generation system that looks like this:

5. Press Releases

Create exposure for your practice on hundreds of news outlets

• Get published on global news networks
• Get ranked on Google News, Bing and other search engines
• Gather hundreds of backlinks to your website with each PR
• Boost your exposure and reputation (“as seen on abc News…”)

6. Summary

This is what you can do to thrive right now:

And this is what we can do for you: