How To Keep Your Medical Practice In Business During The Pandemic

Every crisis comes with opportunity. 

The COVID-19 pandemic is a major challenge to many physicians. Here are several strategies to keep your medical practice in business and grow.

Current situation: The COVID-19 Pandemic

  • Global pandemic?
  • Businesses closing, employees loosing jobs?
  • Lockdown, Uncertainty? 
  • What to do with your staff?
  • Infection danger?
  • Is treatment challenge?
  • Do business owners know what to do?
  • Big Picture

    forecast of the pandemic crisis

    How Can You Be Part Of Those 
    Pivot And Grow?

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    We are holding ongoing Webinars on how to keep your practice open during the pandemic. Would you like to be notified about the next one?

    1. Keep Your Practice Open

    March 28th 2020:
    Department of Homeland Security Lists Doctors of Chiropractic as Essential.

    Make Your Pra​​​​ctice Virus-Proof

    Get gloves, masks and sanitizers so you can still perform treatments.
    Comply with CDC (Center For Disease Control And Prevention) disinfection guidelines

    use mask and keep your chiropractor practice in business

    In a crisis, communication is crucial.

    Reach out to your patients and let them know that:

    • You are open for business (home visits?)
    • You understand the gravity of the situation and use precautions. Masks, Gloves, Sanitizers, Disinfected areas.
    • It is safe and void of infections to come to your practice

    Create A Pinned Post

    On your Facebook page, create a post like this and pin it to the top. Post an image with yourself wearing a mask.

    At our practice, we wear disposable masks and gloves which are changed between procedures and each patient. All accessible areas and equipments are disinfected and sanitised after every use.
    Post that your medical practice is open

    Do A Facebook Live Video

    facebook live call

    Do a short Facebook Live video showing how you are prepared to take on patients right now.
    It’s easy, quick and very effective to convey a message the practice is:

    • Open for business
    • Abiding by all health and safety standards

    2. Home Visits

    people are looking for home visit treatment

    Home visits can be another way to keep your medical practice in business. If you consider offering them, identify how you will handle the following aspects:

    • Equipment — What equipment will you need (e.g., treatment table, electronic stimulation, traction, ice and heat)?
    • Privacy — Is there a private room away from other family members to ensure doctor/patient confidentiality during chiropractic care?
    • Imaging — How will X-rays and other diagnostic studies be obtained?
    • Documentation — How will contemporaneous notes be taken during treatment and transferred to the office’s paper or electronic record keeping system?

    Let people know about your home visit service by creating a dedicated web page like this one:

    create your home visit website

    3. Stay In Business With Telehealth

    Treating your patients remotely is a great way to keep your medical practice in business. Especially right now during the pandemic. Once established, it can also become an ongoing additional revenue stream for your practice.
    Due to the pandemic, restrictions are being removed rapidly:
    Announcement form CMS:

    “In response to the COVID-19 pandemic, CMS (Centers for Medicare & Medicaid Services) announced relaxation of a variety of guidelines the way, physicians and occupational therapists can do their jobs, expanding earlier easing to let clinicians to practice at the top of their license and across state lines, including for telehealth.”

    State Laws & Reimbursement Policies are constantly changing
    Get the latest updates from this website:

    get telehealth updates here

    Telehealth - Getting Started

    • Gather all relevant information on treatments you can get paid for in your area.
    • Get ready to receive online appointments and payments using services like or
    • Set up you video conference software (
    • Let people know about it! 
Tell your existing patients, promote your service on your website & social media platforms

    Telehealth - Set Up Your First Video Conference

    With zoom, you can hop on your first video call treatment within minutes!

    1. Go to and sign up

    telehealth use zoom

    2. Go to your profile, copy your meeting link and send it to your patient

    virtual chiropractor treatment

    3. To start the meeting at the scheduled time, open the desktop App and click ‘New Meeting’

    physical therapist on zoom

    4. All your patient has to do is click the link you sent them. You are now holding your first Telehealth treatment.

    Consider offering your first telehealth treatments for existing patients for free!

    Telehealth - Let People Know

    You’re ready to run your first Telehealth session.
But nobody knows  ? 
Here are some ways to change that ?

    1. Send Out Emails

    Grab the link to your appointment setting system and include it in your email campaign:

    Dear John. Hope you are well!

    Just to let you know - my team and I are now also a​vailable for sessions via video call. So it's much easier for you to connect and get a consultation from the comfort of your home.
    Here is the link to book your next appointment with us:

    Talk soon!

    Dr. Bob.

    2. Dedicate a page on your website to your TeleHealth service

    telehealth landing page

    3. Run A Facebook Campaign

    1. Create a post about your Telehealth service. Choose ‘Get Bookings’ as a post format.

    Physician telehealth Facebook ad

    2. Boost your post

    your medical practice Facebook ad

    3. Select location and interests

    your medical practice Facebook ad

    4. You’re set!

    Chiropractor Facebook ad

    People who see your ad can click on ‘Book Now’ and set appointments with you. You can get much more sophisticated with Facebook ads but this is a good start!

    4. ChatBots

    Messenger with its 1.5 Billion users is an established chat platform that allows practices to engage and instantly interact with existing and new patients.

    It’s free (part of a Facebook page) and adds a new channel of interaction, especially with younger people who prefer chatting over calling and writing emails.

    Using a Messenger Bot adds automation to Messenger.

    A ChatBot is your digital assistant who doesn't sleep or take breaks. He listens to people who send you a message on Facebook Messenger and replies right away - even at 3am. 

    He can introduce your services, collect phone numbers and email addresses and book appointments.

    With a ChatBot in place, you can set up an automated lead generation system that looks like this:

    Chiropractor lead funnel

    5. Press Releases

    keep your medical practice in business with a PR

    Create exposure for your practice on hundreds of news outlets

    • Get published on global news networks
    • Get ranked on Google News, Bing and other search engines
    • Gather hundreds of backlinks to your website with each PR
    • Boost your exposure and reputation (“as seen on abc News…”)

    6. Summary

    This is what you can do to thrive right now:

    • Stay in business
    • Offer home visits
    • Implement online bookings and payments
    • Offer Telehealth treatments
    • Tell people about it on Facebook
    • Tell people about it on your website
    • Run Facebook ads
    • Install a ChatBot on your Facebook page
    • Submit Press Releases

    And this is what we can do for you:

    If you'd like to know more about how we can help you keep your medical practice in business and grow - let us know and we'll get in touch.


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