As an entrepreneur and expert in the Amazon business and online marketing industry, Norman Farrar has helped countless individuals build their brands and grow their businesses.
In this podcast interview with Dano, Norman talks about his life journey and how he became a successful entrepreneur. He shares his current challenge of gaining 100,000 followers on TikTok and his plans to use the platform to help Amazon sellers find influencers and reach out to them. Norman's experience and expertise in the industry make this video valuable for those interested in building their brand and growing their business on Amazon and other e-commerce platforms.
About Norman Farrar:
Norman Farrar “The Beard Guy” is an e-commerce and online marketing expert with over 20 years of experience. He is an international public speaker and podcaster and has a popular YouTube channel with many how-to resources for selling on Amazon and growing a brand. Norman is also the co-founder of "Lunch with Norm Deals," a new channel dedicated to promoting deals for brands and creating shoppable videos to promote them on Amazon, Walmart, and Shopify.
Key Takeaways:
- Focus on perceived value: In his own businesses and those of his clients, Norman has found that focusing on delivering high-quality products with perceived value can lead to increased profits and success.
- Don't be afraid of failure. Norman's success story includes a failed rock promotion business in high school and a bankrupt company later on. However, he believes that failures can lead to future successes and that things are never as bad as they seem.
- Be positive and have integrity. Norman emphasizes the importance of trusting others only if they demonstrate positivity and integrity.
It's like music; the spaces in between the music make the music, but the spaces in between those, you know, could be a lot of stress.
"Mindset wise, first of all, you have to learn to get kicked between the legs and you go down, but you've got to stay there and just take it, and the things that will happen to you along the way, you would never ever guess." -- Norman Farrar
Step-by-Step Process:
There are no specific steps outlined in the video, but Norman shares many valuable insights and lessons that can help entrepreneurs succeed in the e-commerce industry.
Here are some of the key quotes from the video:
"Perceived value is what sets successful businesses apart from unsuccessful ones."
"Things are never as bad as they seem, and failures can often lead to future successes."
"Trust is important, but you should only trust others if they demonstrate positivity and integrity."
My Best Advice:
My best advice for anyone looking to succeed in the e-commerce industry is to focus on delivering high-quality products with perceived value. Perceived value is what sets successful businesses apart from unsuccessful ones, and it can make a huge difference in the success of your business.
Another important lesson that I learned from Norman Farrar is that failure is a part of the journey to success, and setbacks can often lead to future successes. It's important to keep a positive mindset and to keep pushing forwards even when things get tough.
FAQ:
Q: What is the significance of perceived value?
A: Focusing on delivering high-quality products with perceived value can lead to increased profits and success in the Amazon and e-commerce online marketing industries.
Q: What is Amazon Live?
A: Amazon Live is a service offered by Amazon that allows sellers to livestream their products and interact with viewers.
Q: What is "Lunch with Norm Deals"?
A: "Lunch with Norm Deals" is a YouTube channel founded by Norman Farrar that promotes deals for brands and creates shoppable videos to promote them on Amazon, Walmart, and Shopify.
Q: How important is trust in business?
A: Trust is important in business, but it's important to trust others only if they demonstrate positivity and integrity.
Q: What is the key to success in the e-commerce industry?
A: The key to success in the e-commerce industry is to focus on delivering high-quality products with perceived value.
Q: What should you do when you face failure in business?
A: Failure is a part of the journey to success, and setbacks can often lead to future successes.
Resources:
- Amazon Live: is a service offered by Amazon that allows sellers to livestream their products and interact with viewers.
- Lunch with Norm Deals: A YouTube channel founded by Norman Farrar that promotes deals for brands and creates shoppable videos to promote them on Amazon, Walmart, and Shopify.